Social Media Survey Says…
Are you using social media for networking and other business purposes? A new survey among businesses in a range of industries with less than $20 million in annual revenue, which was conducted by The...
View ArticleTwitter 101 for Retailers
Despite yesterday’s post, we are strong advocates of all social media for store marketing and promotion. Twitter is no exception. In fact, once you build up a strong list of followers — which ideally...
View ArticleAre you Socializing?
We don’t necessarily agree with this Jump Start Your Social Media Strategy article in Independent Retailer, which suggests that the best strategy is to focus on one social media platform to promote...
View ArticleA Flashy Way to Bring in Customers
Have you ever done a flash sale at your place of business? Highly popular among e-commerce sites, according to comScore, Inc, flash sales have grown into a $2 billion dollar business. Visits to the...
View ArticleGive (Peace) and Charity a Chance
We know what you’re thinking – we’re just getting out of winter and starting to see the first most-welcome signs of spring. Yet, it’s not too early to start thinking about the winter holiday season....
View ArticleTwitter Tutorial
We previously blogged about the importance of having a strong social media marketing plan to advance your retail business. But now that you have a Twitter account, and have followers, let’s address...
View ArticleIt’s Go to Work in Pajamas [Mother's] Day!
Would you wear pajamas to work? Didn’t think so. But it’s one way to go if you wanted to get some attention. And that’s exactly what 1-800-Flowers.com franchise, Three Chicks Florist &...
View ArticleIndependent Retailer Conference
Are you attending? Straight from the source: Retail Minded, the nation’s only retail lifestyle publication that supports retailers both in and out of their stores, and Nolcha Events are pleased to...
View ArticleIt’s a Bricks and Clicks World for Retailers
We are living in an omni-channel “bricks and clicks” retail world. What does this mean? According to this Time article, consumers are looking for bargains and to make purchases everywhere — online and...
View ArticleWake Up and Smell the Roses
Could “flower smeller” be a job? Anything can happen. Case in point: Sleepy’s, the Hicksville, New York-based mattress company with locations throughout the northeast. They placed a help wanted ad...
View ArticleNRF Launches Retail Jobs Platform
The National Retail Federation (NRF) has just announced an innovative and fundamental piece of their This Is Retail campaign: a job board platform for retailers. “Whether you’re looking for talent or...
View ArticleIs Lululemon Going Sour?
There’s a lot of new activity going on at Lululemon Athletica, the Vancouver-based chain of yoga apparel. Remember the recent brouhaha over their see-through yoga pants? They had to be recalled,...
View ArticleAre You In the News?
Do you have a public relations plan in place to promote your retail business? If not, you should. Every two months, the name of your store should be in your local newspapers and news/lifestyle...
View ArticleGenerating Street Traffic
Now that the Fourth of July is behind us, we can all get back to business — the business of retailing. And to help you come up with new and interesting ways of reaching out to your customers, do sign...
View ArticleAre you Celebrating Independent Retailer Month?
Have you been conducting any special promotions in July, for Independent Retailer Month? July is halfway over, but there’s still time to do something special — and for your community....
View ArticleCan Your Customers Yodel?
Can you yodel? American Greetings wants to know. In a fun and unique new promotion geared at hyping up the company’s new personalized ecard format, the greeting card comapany is asking customers to...
View ArticlePinterest Continues to Grow
We’ve blogged about Pinterest before, but it’s time to ask again: Is your retail business on this ever-growing social media site? Recent numbers are staggering — there are currently over 70 million...
View ArticleBonus Points for Simplicity
When it comes to retail promotion, sometimes, simple and straightforward ideas are the best. Consider this one from Jamba Juice. This week, from Aug. 12-16, and between 9 to 11 a.m., they hosted...
View ArticleHook Up to LinkedIn
We just received the following retail promotion via email – “Looking for a better solution for removal of unwanted hair? Ideal Image offers safe, comfortable and cost-effective laser hair removal. In...
View ArticleHow To Run A Tasteless Promotion
OK, folks. From the Department of Terrible Judgement – Tumbledown Trails Golf Course near Madison, Wisconsin thought it would be clever to run a special promotion on September 11. So they placed...
View Article
